TVD Video Premiere: Fairview, “Put It On”

If there’s a silent narrative we tend to underscore often, it’s that record shops and records themselves are an intergenerational construct, no longer for the older, and often male, audience. The “vinyl renaissance” as it’s been referred to, is bouyed by musicians across the age spectrum who just get it—regardless of gender or genre. And the fans are following.

Enter Chicago’s Fairview—Matt, Lizzy, and Becca—and their brand new video “Put It On,” which we’re delighted to debut today. The trio signed to Tom Higgenson of the Plain White T’s production company has delivered a track so spot on—infectious and hooky—which arrives in tandem with a video shot at Chicago’s Dusty Groove Records that speaks to the allure of records and record shops and the individual affinity one comes to have with a record as personal soundtrack.

The band has also given us the track as a free download for your on the go listening, but we had to wonder to ourselves—what record holds a significant meaning for the three in Fairview? They were more than ready with answers.

“If I were to hold a record in the video it would be the album “+” by Ed Sheeran. When I was a teenager, I worked in the TV department of a Best Buy, and they would run different videos on a loop on all the TV’s. One of the videos was an interview with Ed Sheeran where he told his story. The video ended with a live performance of the song “The A Team.” Hearing that play on repeat every day really inspired me, and the songs on the album were very influential to me.”
Matt

“From the first time I heard Rachel Platten and her album Wildfire, I was inspired. I think her songwriting and ability to truly connect on a deeper level with the listener, like “Fight Song,” was something that pushed me as we finished writing our album. Her way with words, her grace, and her humility showed me what an empowered female singer in today’s world can look like. I had the chance to meet her in 2015 at a music festival in Arizona, and she asked me to borrow my lipstick. I was so excited!” —Lizzy

“The album Aerosmith Greatest Hits is one that really influenced me as a kid. Aerosmith was the first band I saw in concert and was the reason I got so into music. My mom eventually took me to see them live in ’09 after I would come home every day and play “Dream On” and “Walk This Way” on Guitar Hero. Eventually, I got a real guitar and the first songs I wanted to learn how to play were from their greatest hits album.” —Becca

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