UK Artist of the Week:
11

Having received acclaim for their debut single “Find A Way,” even being nominated for a UK Music Video Award for “Best Pop Newcomer,” South London duo James Lamb and Richard Craker—aka 11—have returned with an instantly catchy new offering.

With shades of Passion Pit or The 1975, “Best Of Me” is centered around an internal dialogue surrounding themes of personal insecurities. Racing with pulsating beats and an immense propulsive energy, it oozes an utterly infectious groove as the gritty impassioned vocals of James Lamb soar. Combining a compelling sense of determination and motivated power alongside whirring, indie-pop sensibilities, “Best Of Me” packs one ferocious punch; inspiring the listener to get up and face whatever challenges may lay in store.

Of the track, Lamb explains, “It’s about not allowing negative energy to take you off your path. It’s about mind-state, the internal battles that we all have… It’s a fight between success and failure, where success is landing all the punches.”

Showcasing not only this young duo’s flawless production skills, but their inspiring energy-fuelled drive to achieve, “Best Of Me” is an uplifting must-listen.

“Best Of Me” is in stores now.

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