TVD Video Premiere: David Messier, “Keeping Up With Fashion”

“The theme of the video is ‘The Fun of Fashion and The Diversity of Beauty’—that’s what I kept saying as we were working it all out. I wanted the fun of a fashion show but not the homogeneity. I wanted EVERYONE to have their runway moment. It’s easy to hit your news feed right now and think that we’ve become somehow less inclusive. I just won’t believe that’s true and I wanted to show the other side—the world how I see it. Teresa Jolie, the director, has such a great eye and I trusted her to bring that vision to life. She nailed it. I think everyone looks glorious, even the musicians.”David Messier

With his solo career now off and running, David Messier appears to be busier than ever. Apart from formerly fronting Boston band Papermoon, Messier also acts as the owner of Austin recording studio Same Sky Productions as well as the President of the Texas Chapter of the Recording Academy. In other words, it becomes quite plain to see that Messier possesses a well-rounded ardor for his craft, one that is focused on a broader sense of the term creation.

With his first full-fledged LP, Waiting for Eldridge, released back in February of 2016, Messier now turns to the visual side of things with multiple music video releases. Critically acclaimed by local Austin radio station KUTX, Waiting for Eldridge presents an eclectic mix of Americana and rock ’n’ roll with some welcome folkie fixings, a combination that is rather apparent on the following tune: “Keeping Up With Fashion.”

Equated by its progenitor to a dirtier cousin of sorts to the sounds on Paul Simon’s Graceland, “Keeping Up With Fashion” is a suitable introduction to Messier’s debut album. As evidenced by both the song itself and its accompanying video, centered around a club of mannequins and androgyny, Messier’s intent lies firmly in the communal element of rock ’n’ roll, drawing attention to a party for all walks of life. In his own words, Messier wanted “the fun of a fashion show but not the homogeneity.” Here, he achieves just that.

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