Author Archives: Crystal Eckstadt

TVD Live Shots: Ministry and Melvins at the House of Blues, 4/13

PHOTOS: JULIA LOFSTRAND | In the Melvins’ documentary The Colossus of Destiny: A Melvins Tale, Jello Biafra of Dead Kennedys said of the band, “the fact that they get to be the Melvins and do what they want to do and get paid off of it is very rare.” Faith No More’s Mike Patton underscored, “They are a force of nature.”

Doing what one wants and being a force of nature is precisely what the Industrial Strength Tour featuring Ministry, Melvins, and Corrosion of Conformity is all about. Innumerable albums later—Ministry released their 15th studio album last year while Melvins are up to their 25th release—the fact that these bands play for their own headspace and can pack a venue of fans spanning generations is remarkable.

For many at this show, the subculture these bands have created was never a passing phase but vessels for their dark emotions and an extension of themselves that they’ve carried far into adulthood. A recently retired woman next to me explained she was going to spend her freedom following Ministry wherever they play, as she intermittently screamed lead singer Al Jourgensen’s name from the crowd. A salt-and-pepper father with his teenage son hung over a railing appreciating together the sound of musicians who are dedicated to their craft. And mixed in with the current wave of the SoCal industrial scene was a much older woman with neon yellow-green hair. She looked inspiring.

The bands on this bill are inventors of their genres, making this event not only a seriously amazing rock show but an educational history. Ministry is at the inception of industrial music. The versatile Melvins, although not fully aligned with grunge, are held directly responsible for it, and Corrosion of Conformity is thought to be one the first punk-metal bands. And how is everyone sounding at this stage of their game? Pretty fucking fantastic if you ask me.

Read More »

Posted in TVD Los Angeles | Leave a comment

Needle Drop: dani mack, “Someday”

It’s a comeback story with a vexing beginning. After being shelved by a label that wasn’t interested in her having her own voice, Baylee Barrett—now known as dani mack—found her career in limbo with no path forward.

Taking on the moniker of dani mack and finding a home with a new label Future Gods, she’s poised to capture the attention of indie lovers far and wide. With her star on the rise, mack is getting traction from all the right places—“Someday” her latest single has a slot on Apple Music’s “Mellow Days” playlist as well as Tidal’s “Rising” playlist, and she’s made an appearance on NPR’s All Songs Considered. It’s the kind of attention an artist hopes for, but Barrett’s start was anything but idyllic.

Losing her mother in her early teens gave mack the perspective to spend her life doing what she loves—music. Growing up in Lubbock, Texas, the town that gave us Buddy Holly, she took vocal lessons at the encouragement of her mother who sang in their local Southern Baptist church. Showing promise at an early age, she soon became the coveted Sunday Service soloist. Her father—who raised her through the most difficult and pivotal years of her life—sacrificed and nurtured his daughter’s dreams, including her desire to move to Los Angeles to pursue music. It is in his honor that she chose his first and last name, dani mack, as her new monicker.

“Someday,” her first single, is a 100% self-produced indie-bedroom track orchestrated with her bandmate Chris Reagan and mixed by Greg Uhlmann (Perfume Genius, Hand Habits). High falsettos and distorted guitars; it’s an introspective and light approach to the blissful denial that as relationships fall apart, it’s people who resist change. “People don’t really change, their situations do,” she explains. Akin to Phoebe Bridgers in her lyrical content and sound, dani mack is set to consummate her own ascent.

Posted in The TVD Storefront | Leave a comment

Needle Drop: Curt Barlage, “Illuminate”

After seeing Living Color at 15, Los Angeles native Curt Barlage picked up a guitar and hasn’t looked back. A long-time member of the Los Angeles indie scene, he’s something of an LA best kept secret. After six years of working in a record shop his influences are deep, and his taste impeccable. Through various configurations and concepts over the years, and the eventual split of his former band The Bixby Knolls, Barlage immersed himself in two new collaborative projects, Strange Phases and Red Hearts White Ribbons. Defined as shoegaze and beyond, both outfits stand on their own and are active today.

The shift from being in a band to a solo project was an organic process during the lockdown as Barlage moved his recording equipment from his studio into his home and sifted through the emotions of a soul-wrenching breakup. Searching for self-awareness through yoga and meditation during the pandemic, he began hosting weekly Live By The Socially Distant Firepit sessions performing acoustic covers, his own material, and poetry readings.

This exploration of a deeper consciousness has made him more intentional about his approach to music. “It’s coming from a different source now,” he told me as I caught up with him on his return from Neem Karoli Baba Ashram in Taos, New Mexico. If this all sounds like a bunch of New Age West Coast bullshit—it’s not. A myth debunked. You can heal yourself and still play some seriously good music.

Read More »

Posted in The TVD Storefront | Leave a comment

TVD Live Shots: Nation of Language and Glove at the Lodge Room, 3/20

While we were away.Ed.

PHOTOS: JULIA LOFSTRAND | Nation of Language is the band I am most excited about. They have captivated me, stolen my heart, and infiltrated my dreams. Their music taps into my internal state: questions of existence, post-punk and new wave motifs, ruminations of self and love.

Maybe we are all the same no matter what our choice in music, but this concoction gets me. “September Again,” off of their Introduction, Please is a song I’ve had on repeat. Repeat is an unusual experience for me. I have not found myself in a loop like this since I discovered Joy Division’s, “Love Will Tear Us Apart” and The National. Releasing Introduction, Please (2020) and their latest album A Way Forward (2021) during the pandemic could have shelved any emerging artist, so I have also learned not to hype up new music I come across until I see it live. I feared an anti-climax.

Openers, Glove, a 4-piece post-punk outfit presented a clear message. As Batcave progenies, the influence of Wire and Bauhaus is there. Cohesive and stylistically balanced, they are a steadfast part of the post-punk revival scene that seems to, judging by the crowd, have interest from a multi-generation of fans.

Nation of Language had a two-night residency at the Lodge Room in Highland Park. This is a pivotal moment as the band is on the brink of taking off. The crowd knows it and the band feels it. There is no label PR ploy generating this buzz, it’s stemming from radio shows and DJs genuinely gunning for them solely because they are fans.

Last October saw them performing a live session on Seattle’s KEXP. January brought a performance on The Late Show with Stephen Colbert with “Across That Fine Line.” At the Lodge Room, KCRW’s own Travis Holcombe had a DJ set before and after their show. Many recognize their imminent ascension and want to be a part of it, myself included. I covered the first night for TVD, and by the night’s end I made sure I had a ticket for night two.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots:
Flogging Molly with Vandoliers and Russkaja at the Hollywood Palladium, 3/17

While we were away.Ed.

PHOTOS: JULIA LOFSTRAND | I didn’t know what to expect when I agreed to cover Flogging Molly at the Hollywood Palladium on Saint Patrick’s Day. “Are you into Flogging Molly?” I asked a guy next to me. “Seasonally,” he smiled.

Los Angeles based with most of its members from Detroit, Dublin-born guitarist/frontman Dave King is actually Irish. With their start as the resident Monday night band at LA’s Molly Malones, they’ve outgrown the bar band label and routinely sell-out large venues, even holding their own annual Salty Dog Caribbean Cruise featuring a line-up of legendary punk musicians. They are not a gimmicky Irish/punk band, but a group of talented musicians with a 20-year career who sound remarkable to this day.

I hold the same truth for the night’s two openers. The first, country-punk Texas natives Vandoliers—who go by a brand of “shithole country” as listed in their IG bio—sang a song about smoking cigarettes in the rain. They sounded great. The second opener, Russkaja—a polka-punk Slavic outfit with a metal undertone who hail from Vienna—brought lots of brass including a 100 year old tuba on stage. Drinks flying across the room, a fuck Putin message, and a cover of Avicii’s “Wake Me Up,” and I’d say that their set covered all the bases for the we are pacifists with no fucks given message they wanted to impart.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots:
Nick Cave and Warren Ellis at the Orpheum Theater, 3/10

While we were away.Ed.

PHOTOS: JULIA LOFSTRAND | If you want to see the original hipsters and their contemporary counterparts, copious amounts of black, and the counterculture royalty of Los Angeles all under one roof, the Nick Cave and Warren Ellis show at The Orpheum was the place to be. A few Vampire’s Wife dresses, a formal line designed for the edgier woman by Susie Cave, Nick Cave’s Wife, floated across the art deco theater setting a certain elegant mood.

In our seats, the crowd aware that it was there to see a legend, settled into a reverent mood. A sedentary Warren Ellis sat with his synthesizer strewn across his lap bringing forth the somber arrangements of “Spinning Song” for the opening as an imposing Nick Cave, in his as expected black suit, appeared to much applause, making his way to a small platform illuminated in neon pink lighting built off of the main stage for him. A three-person choir swayed behind him.

From his preacher’s podium, the 21-song set was comprised mostly of Ghosteen (2019), an album referred to by Cave as a “migrating spirit” that delved into the loss of his son; and Carnage (2021), the first album that Nick Cave and Warren Ellis recorded together as a duo/side project during the lockdowns. A Bad Seeds member since the mid-1990s, Warren Ellis is an exceptional multi-instrumentalist who has fused a symbiotic relationship with Cave over the years. Without the weight of heavy instrumentation, the dichotomy between the cathedral-like beauty of Ghosteen and the more violent Carnage captivated the venue from beginning to end with a resplendent spiritual-like presence in this non-denominational service.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots: Spoon and Joy Downer at The Observatory, 2/8

PHOTOS: JULIA LOFSTRAND | It’s a new era for Texan-made Spoon. A band with ten studio albums behind them, they have been steadily on the rise since the mid ‘90s, and critically acclaimed for it. Known for auspiciously taking chances with their sound, their latest album Lucifer on the Sofa was just dubbed by Rolling Stone as their best record yet. Digging deep into the vinyl crates for ZZ Top and Led Zeppelin, they sought out classic rock as inspiration for this new record, and The Observatory in Santa Ana with its roadhouse aura was the perfect venue to lay down their new twangy-rock track “The Hardest Cut.”

Los Angeles-based opener, Joy Downer brought an alternative lounge singer meets dreampop performance to the start of the night. An unexpected choice of opener for Spoon, the crowd was nevertheless engaged with her observational lyrics.

Given that I have seen Spoon two times in the last five months—once at the monolithic Hollywood Bowl, and then at secret show they announced at the smaller Teragram Ballroom—I had no doubt that the long-ass drive, which included merging into 7 different rush hour highways, would be worth it.

Enroute to the venue the day before and similarly stuck in traffic, keyboardist/guitarist Alex Fischel took over Spoon’s IG stories encouraging fans to ask him anything. He confirmed that his favorite Spoon bass line is on “Who Makes Your Money,” and that his favorite effects pedal is a JHS Colour Box V2, and entertained a request for “Lines in the Suit” to be played.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots: Björk’s Cornucopia at the Shrine Auditorium, 1/29

PHOTOS: SANTIAGO FELIPE | Björk has been pushing the boundaries of self-expression since leaving one of Iceland’s most popular groups, The Sugarcubes, in the early ‘90s to pursue a solo career. One of the most innovative composers of our time—Grimes couldn’t exist without Bjork, Radiohead has claimed her as a major inspiration, and it’s safe to say that Cardi B’s eccentric fashions wouldn’t be as well-received if Björk hadn’t paved the way.

I heard her say in an interview that the decision to create dance music in her larger-than-life way came down to one thing: she’d never forgive herself if she didn’t. Four-decades of studio albums, influential collaborations, groundbreaking music videos, visionary stage performances, museum exhibitions, and innumerable awards and accolades later, Björk remains Vanguard #1.

At the intersection of music, visual art, and the latest technology, I imagine Björk standing on the precipice of a volcanic Icelandic mountain peak contemplating how to display to the world her inner being. The answer, delivered by way of a formation in the flowing lava or a gust of Nordic wind, streams a new world into her consciousness. She makes her descent down the mountain pondering how to convey it.

Björk’s “Cornucopia,” a mystical union, is that new world. Created to support her ninth studio release Utopia, a birdsong and flute-centric album co-produced by fellow visionary Arca, the album and this show are meant to address how we, nature, and technology can harmoniously coexist.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots: Tool
and Blonde Redhead at the Honda Center, 1/18

PHOTOS: JULIA LOFSTRAND | Since the early ’90s when Tool arrived on the scene and had numerous labels fighting to sign them, they’ve become a band that has managed to have control over every aspect of their career. They have also retained the same lineup, with one small change when bassist Paul D’Amour was replaced by Justin Chancellor following the recording of their second album Ӕnima (1996).

Tool’s visual artist and guitarist Adam Jones said on a Tool Archive Q&A I heard that they’re just four different guys who don’t have a lot in common, but it’s more about what they do when they come together. Although each has gone off to work on side projects, they’ve never split up. The laborious recording process, the integration of his artwork, and fairness in splitting the band’s profits evenly are what he attributes to their success and longevity.

Lead singer Maynard James Keenan chooses tour openers who are distinctly different from Tool’s music with intention based on who he finds compelling. For Tuesday night’s show at the Honda Center, he chose ’90s No Wave/Dream Pop Blonde Redhead, “a band with a deep catalog for you to get lost into for years to come,” he mentioned on IG. Tool fans will likely find later openers The Acid Helps a more familiar space, but I enjoyed the feeling of the lucid suspension of time in Blonde Redhead’s music—something relatable to Tool.

In a culture that feeds off instant gratification, Tool’s music is anything but. It’s a slow coiling snake waiting to shed its skin—with long intervals in between album releases and tours. Their fans, patient and numerous, wrapped around the building among two unrelenting merch booth lines. I have never encountered a merch situation quite like this before.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots: Courtney Barnett
with Bartees Strange
at The Theatre at Ace Hotel, 12/9

PHOTOS: JULIA LOFSTRAND | With so much music out there right now, it seems that anyone with a computer can soapbox their way onto a stage. With overdeveloped artists reliant on every industry professional but themselves, POVS have become diluted and less thought-provoking. But, if anything, it’s just a reflection of our instant gratification culture. However, for a stripped down artist such as Courtney Barnett, it’s the bare essentials: simple guitar chords and lyrics that shine.

Courtney Barnett was the artist I wanted to cover most this year. With my sixth sense gnawing at me that this show was not to be missed, I went into high alert when tickets went on sale. Low on funds, credit card in hand, housing or no housing, just in case I couldn’t cover it, I bought tickets like any serious music aficionado would have done.

The moment had arrived. I settled into my seat in awe at the 3-story, restored 1920s ethereal Spanish gothic venue built by Mary Pickford and Charlie Chaplin. I’ve been to The Theatre at the Ace several times and it’s like viewing any great work of art—you find something new to admire each time. As it now stands in 2021 with LED lights reflecting on its ornate sunburst dome, it’s an otherworldly place to see the current generation make history.

Opener Bartees Strange, similar to Courtney Barnett with his renegade orientation to music, weaved in-and-out of emo, punk, rap, alternative, and ’90s R&B genres as he exhibited to the audience that he does not ascribe to a single vision for himself as he played songs from his debut release Live Forever. When he got down on both knees and stayed there for the duration of his cover of The National’s “About Today,” he had my attention. Anyone who knows me knows the fealty I swear to The National.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots: IDLES and Gustaf at The Fonda Theater, 11/5

PHOTOS: JULIA LOFSTRAND | Out of the gate, IDLES’ Brooklyn based openers Gustaf captivated with their 5-piece art punk performance. Inspired by ESG, an early ’80s dynamic dance funk rock group, their music is part conversational irony and equal parts whimsy.

Their set, featuring songs from their newly released Audio Drag for Ego Slobs, was for these times and clever. As Talking Heads progenies, the flirtation with anxiety is there in conjunction with the bounciness of The Slits. Frontwoman Lydia Gammill’s teeth gritting and off-kilter dance moves paired with Tarra Thiessen’s rubber chicken fist pumping in the air felt like an improv comedy session for serious musicians. I was delighted by the brilliant lyrics of “Dog” and how they captured the love you might have for your ex’s pet—and not your actual ex.

It seems that “loads of people don’t fucking like us,” IDLES lead singer Joe Talbot told NME magazine in an interview last year, referring to the press maelstrom they found themselves in. After striking the ire of fellow British bands Sleaford Mods and Fat White Family for “appropriating” topics like class-warfare and racism in their music, the pushback was aggressive. IDLES are not the only musicians (think Bruce Springsteen) to inhibit a character to tell a story. I was confused.

Three sold out shows at The Fonda Theater in Los Angeles indicated to me that IDLES were much more loved than hated. Waiting for the instruments to change, a feeling of anticipation filled the room as a guy in a pink cowboy hat paced back and forth next to me. “You preparing?” I turned to ask. “I’m so ready. You gonna jump in the mosh pit with me?” he asked with a golden smile. “Probably not,” I laughed. As the band took the stage, the lights lowered, and a light tapping of the drums started. A distorted guitar droned on until Talbot’s voice crept in.

Read More »

Posted in TVD Los Angeles | Leave a comment

TVD Live Shots: Phoebe Bridgers and Charlie Hickey at The Greek Theatre, 10/21

PHOTOS: JULIA LOFSTRAND | Since the release of Phoebe Bridgers’ first album, Stranger in the Alps (2017), she’s toured with The National, partnered with Bright Eyes’ Conor Oberst, started a record label, caused an internet uproar after smashing her guitar in a gender power move on SNL, and more recently had a cameo in Jackson Browne’s new video, “My Cleveland Heart,” where she played a nurse who “ate” his heart.

It’s not these iconic moments she’s been collecting that got her four Grammy Nominations for Punisher (2020), the album this tour is supporting—it’s her own brand of the strange and fealty to self-deprecation that has set her place in indie rock history to motion.

Thursday’s show was night one in a string of three sold-out shows at California’s pine-laden outdoor venue The Greek Theatre. Arriving at the tail-end of the tour, this show was a homecoming for Bridgers and opener Charlie Hickey, both natives of LA suburb South Pasadena. Now signed to Bridgers’ Saddest Factory Records, Hickey met Bridgers back when he was just thirteen when he covered one of her songs.

The surrealness of the moment at this hometown show was not lost on him as he voiced to the crowd, “This is fucked up. Some of you need to leave. There’s too many people here.” After gaining his composure he continued with his pristine voice and acoustic guitar with Bridgers joining him on stage for a couple of songs.

Read More »

Posted in TVD Los Angeles | Leave a comment

Needle Drop: Hello Lightfoot, “Twenty Seven”

Jessica Louise Dye, frontwoman for NYC surf-pop combo High Waisted, steps out with grace and poise on her new solo venture Hello Lightfoot. With her kitty meowing in the background, she sat down with us to shed some insight on her new confessional, off-shoot endeavor.

Upon moving to New York City to start her solo project, Dye realized she didn’t possess the confidence to make the record she wanted to make. Dave, one of her best friends during this time, who in a support role steadfastly pushed her to believe in herself and her talents. Forming High Waisted, Dye learned to challenge herself within the confines of a band, but after Dave’s passing in March she knew it was time to let the sun in the room and revisit some earlier, brushed-aside songs.

Referring to Hello Lightfoot as her “self-care project,” she went through the many stages of grief and says that “having something to feel inspired by is one of the only things that can really help you when it’s so hard to put the energy into yourself. Even though I did a lot of the recording on my own, having this project was a good reason to reach out to people when it came to mixing or photos. It gave me a reason not to hide, and the connection part is enormously important.”

Looking at old songs with fresh eyes was an organic process, like a living creature that grows and changes through the years of emotional experiences, Dye says. At their inception, the songs’ melody and vocals were influenced by Metric and Feist, but in this new era she finds herself drawn to other diverse, strong women such as Robyn, Lykke Li, and Billie Eilish, for inspiration.

Read More »

Posted in The TVD Storefront | Leave a comment

TVD Live Shots: Twenty One Pilots, Half Alive, and Arrested Youth at The Greek Theatre, 9/30

PHOTOS: JULIA LOFSTRAND | Twenty One Pilots, duo Tyler Joseph (vocals) and Josh Dun (drums), have been selling out venues since 2016. They are far beyond the days when Joseph’s mom would stand outside the band’s native Ohio State University gigs and ask people to come to her son’s show. The Greek Theatre, the third stop of the Los Angeles leg of their highly awaited “Takeover Tour” was no exception in numbers. Other Los Angeles stops included the legendary Troubadour, The Wiltern, and The Forum. 

A couple of weeks prior the band played a unique venue: before the start of the “Takeover Tour” Twenty One Pilots and Robolox, a virtual reality company, filmed a 20-minute set featuring the duo as avatars for an interactive VR music concert. The virtual leg of their tour received just over 13 million visitations. But back on planet Earth, specifically The Greek Theatre—and with vaccination cards or negative covid tests in hand—the crowd was clear that they were there for the real thing.

Cited by Rolling Stone magazine “as one of the hardest-to-categorize hit acts in recent memory,” there was no confusion amongst their fans as they shape-shifted their way through rap, pop-punk, reggae, and pop piano ballads with impassioned stage theatrics among their 21 song set. There were also black ski masks and rhinestone studded goggles.

During “Message Man,” Joseph dipped his hands in a bowl of his signature black warpaint, representing his insecurities, and offered them up toward the sky. Josh Dun’s drums were moved directly into the crowd for “Saturday.” During “Ride,” Joseph let the audience know it was his father’s favorite song as he crowd surfed deep into audience and ran back up to the stage to finish on piano.

Read More »

Posted in The TVD Storefront | Leave a comment

Joy Division, Unknown Pleasures–An Enduring Legacy

Remembering Ian Curtis, born on this day in 1956.Ed.

As the gritty 1970s turned into the gaudy 1980s, three friends on the brink of their twenties in Ruislip, a London suburb, Dave, Ken, and Mark, were consumed by music. Home to ancient parishes, Ruislip’s steel-laden sky dims the life beneath it. Dulling the atmosphere even further was Prime Minister Margaret Thatcher, otherwise known as the “Iron Lady.” Clamping down upon workers’ unions, civil unrest, and racial tensions, the class divide soared and not much since has changed. Existence is an intermix of negative and positive tensions and the most compelling music is a mirror of these forces. Joy Division’s Unknown Pleasures is its ultimate reflection.

Unknown Pleasures was released on June 15, 1979. Shoulder-to-shoulder with Siouxsie and the Banshees, Joy Division are considered to be pioneers of post-punk and their music was unlike anything heard at that time. The album is a marriage of two genius individuals—lead singer Ian Curtis, author of inwardly perceptive and melancholy lyrics, and studio maven Martin Hannett behind the production console.

As drummer Stephen Morris said in a recent livestream, “Headstock Festival Presents: Moving Through Silence,” a tribute at the 40th anniversary of Ian Curtis’ death, “He’d have notebooks full of words. We’d just start playing the riff and he’d go into his MacFisheries bag and pull out a piece of paper and just start singing. At the time, everyone was starting a band, but he loved writing and poetry. He was into T.S. Eliot, and Burroughs, he was very very literate, and very creative. I met his English teacher, he’d sent me a nice email saying how much he thought Ian was very talented, even at school as a writer. If he hadn’t done music, he would have written fiction.”

With a background in chemistry, Hannett understood science but was fascinated by sound. Unknown Pleasures was his great experiment with the latest technology—the first AMS Digital Delay Machine. His control was legendary, drummer Stephen Morris made to play every drum separately on some tracks—an insane process that created the atmospheric space the album is known for. By isolating each member in the studio and also mixing the album himself, Hannett was able to craft Joy Division’s sound and style—the subsequent output a masterpiece that is just as avant-garde now as it was then.

Read More »

Posted in The TVD Storefront | Leave a comment
  • SUPPORTING YOUR LOCAL INDIE SHOPS SINCE 2007


  • Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text
  • Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text Alternative Text