Making a video for a song is a sensible way to promote it. Making videos for an entire album is an ambitious and creative undertaking well worthy of note.
Memphis garage/post-rock outfit Switchblade Kid is halfway through the lengthy endeavor. “I felt like it was the logical thing to do. The album came out of a singles record idea like Siouxsie and the Banshees Once Upon A TIme or The Cure’s Standing On A Beach. It’s not the MTV generation anymore, and Youtube is too damn boring with just pics of album covers and photomontages, so why not?” said frontman Harry Koniditsiotis.
http://www.youtube.com/watch?v=FvwwLhI9fSc
Today, we premiere the fifth video from the Switchblade Kid self-titled album, for the song “Switchblade Kid 2.” Working with filmmaker George Hancock, the band used a simple setup to convey an authentic aesthetic and the group’s unique vibe.
“For Switchblade 2 we really just setup in my living room and had some fun with lights and and my old 8mm projectors. Part of the keep-it-simple-and-cheap production idea.”
Be sure to keep up with the videos and check out their previous videos for “Saturday Night,” “There Ain’t No Love,” “Liquid Eyes,” and “Static Bombs.”
