TVD Video Premiere: Josh Hoyer & Soul Colossal, “Natural”

It may be surprising to find such a funky, soulful sound coming out of Lincoln, Nebraska, but it’s the home base for Josh Hoyer & Soul Colossal, who put out a classic sound in a place better known for football and corn.

Hoyer and the band don’t appear in the latest video from the group, for the song “Natural.” The clip from Silver Street Records, which we’re debuting today is a futuristic cautionary tale in which a good-looking galoot realizes his relationship with his live-in robot has been fabricated and manufactured.

As Hoyer declares in the tune, that kind of thing is no substitute for the natural love, and so he goes to visit a human on the side. Once the automaton follows him like a roomba and has her suspicions confirmed, she reacts badly. Love’s an emotion that’ll make people do unexpected things—and ‘bots, too apparently.

With basic tracks mixed by James Fleege at Silver Street in Ashland, Neb., where the tallest building may well be the grain elevator, it was mastered in Omaha by Doug Van Sloun. But the vocals and horns were recorded in Nashville’s Sound Emporium by Patrick Miller and no less than Ken Coomer, onetime drummer for Uncle Tupelo and Wilco.

The video is a remix of a track from the Josh Hoyer & Soul Colossal’s latest album, Running from Love, issued earlier this year. Its unerring approach lets us know that a natural approach beats a mechanical one in tasty music as well.

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  • Sean Beste

    Hey Rog, about your final sentence…

    – “Its unerring approach lets us know that a natural approach beats a mechanical one in tasty music as well.” –

    The only definition of the word ‘unerring’ that I know of refers to something being done flawlessly or perfectly. Since you’re using it in reference to their newly released album, I’m wondering…what the fuck could that possibly mean? Man, I’m not even sure how to ask you to clarify. I mean, the whole sentence is borderline gibberish and that’s before we even address what your definition of a “mechanical” approach to recording would be. Either way it probably wouldn’t make sense to me as all I really understand is music. Thanks again.

    Bob Shasta

  • SUPPORTING YOUR LOCAL INDIE SHOPS SINCE 2007


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