Marking just its 15th anniversary, Record Store Day is now an established enough cultural event to warrant its own book. Record Store Day: The Most Improbable Comeback of the 21st Century (Rare Bird, $20) by Larry Jaffee tells the tale of the triumph of vinyl as music’s hard copy of choice in part because of the annual day that calls attention to the mom and pop stores that have been the mainstays of the record business, and to celebrate the format that has not only just survived but is recently thriving.
In it, Jaffee recounts the rise of vinyl sales in recent years, concurrent with the increasing embrace of Record Store Day, including testimonials from a number of artists to the vinyl format and their formative years hanging out in such cherished places. “The timing was good,” Jaffe says in an interview. “I think it was better they waited until 15 years as opposed to ten, because the story is so much better at this point and had this really unusual arc to it in the sense that the pandemic changed the game for a lot of stores especially, and labels.”
“Nobody knew how much effect being closed for four months, for example, would have,” Jaffe says. “What it did was to force certain stores who wouldn’t have done e-commerce to get up to speed on doing online sales. One of the great things also was how the industry shared information on best practices to keep everyone safe.”
It was also in recent years that vinyl re-emerged as music’s top physical object after years of being dominated by the compact disc. Jaffee had been commissioned to write the book by Record Store Day co-founder Michael Kurtz after covering the vinyl resurgence for a number of publications. He traces its beginnings to a 2007 conference of three major independent record store coalitions that had been “friendly rivals” before.
“It was at that conference, the record day concept was green-lit,” Jaffee says. “The funny thing is they waited until the morning of last day to try to get support for this concept and there were only 10 people around, so I did my best to track down each of those people.” Of them, some were still hung over or otherwise recovering from the partying that had gone on the night before. “A few of the principals couldn’t even give exact details of what happened.” he says. “But enough did.”