I am a little jaded about some things. The birth of the alternative music movement is something I look at with both affection and dismay. Having been a teenager in the ‘90s, my fellow music-fanatic friends and I had to watch as the punk rock and hardcore scenes that we cared about so much laid dying before our eyes. The bands we loved and held so very dear were now exposed to massive audiences in ways we had never dreamed of at the time. Our music was becoming popular culture. It could be consumed, dissected, and imitated by the masses. It was open to be exploited. New alternative acts were sprouting up almost every week playing faster, harder, and fuzzier. The lines between popular and alternative music had been forever blurred.
By 1992, alternative music was by no means a new entity. The Seattle movement was in full swing and the album that changed everything, Nirvana’s Nevermind, had been released in the previous year. Nirvana’s most commercially successful single, “Smells like Teen Spirit” hit the airwaves in late 1991 and boasted its significance as the shot heard around the world as for the impact it had the global music climate. A new genre had been handed to the world. Alternative music was born and music culture everywhere changed overnight. Alternative bands, especially grunge acts, had taken control of national airwaves and big record labels raced and competed to sign and break the next big alternative band. All over the country, national radio stations suddenly had artist rosters that previously only existed on college radio stations. As a result, a generation of fans had been exposed to a culture that previously only existed as a “sub-culture.”