The Rolling Stones’ Sucking in the Seventies: not only is it the most nakedly honest album title ever, it also proves that truth in advertising actually exists!
But before we give the Rolling Stones any consumer honesty awards, it should be borne in mind that Sucking in the Seventies is a colossal act of hubris. Not on did the Stones happily release a piece of swill, they actually announced right in the title that it was a piece of swill, that’s how confident they were that the great undiscerning herd would go out and plunk down their hard-earned shekels for it anyway.
And by God, the Stones were right. Sucking in the Seventies reached #15 on the U.S. album charts, which should discourage all those do-gooders who believe that a clear warning will deter people from buying products that are deleterious to their health. Just as I continue to smoke despite all those obviously bogus warnings on the cigarette packs saying that smoking causes cancer, gads of Stones’ fans went out and bought a product that blatantly declared that it sucked.
The Stones didn’t completely suck in the seventies; in fact the decade marked their high-water mark, what with those back-to-back gems Sticky Fingers (1971) and Exile of Main Street (1972), the latter of which may well be the greatest rock album ever made. But after that it all went to shit, with 1973’s disappointing Goat’s Head Soup, 1974’s lackluster It’s Only Rock’n’Roll, 1976’s execrable Black and Blue, and 1978’s respectable but seriously overrated Some Girls—their supposed return to greatness that wasn’t, except to those people so desperate to believe the Rolling Stones were still the World’s Greatest Rock’n’Roll Band they happily swallowed the inedible “Miss You” and didn’t even belch.