One of the worst things you can do to a band on the rise is call them the “second coming” of anything, or to compare them to what’s come before. The offense is especially egregious when it’s an ambitious band that does everything in their power to exceed expectations—a band like The Joy Formidable.
We have been big fans of TJF for a while now. One of the things we love best about the Welsh band is not their guitar-driven, genre-defying big pop sound, but their big hearts and their complete willingness to share in their success. It’s that sentiment is what makes the band’s latest singles project so compelling.
When I asked if there was anything else she would like to talk about, singer Ritzy Bryan immediately said, “It would be great if you could talk about the bands on our B-sides.” After countless months on the road, and prodigious songwriting for a brand new album, her primary concern was that we talk about the other great Welsh bands who took part in their new project, the Welsh Singles Club.
The Welsh Singles Club features a new mash-up of The Joy Formidable’s grungy pop-rock sound with traditional instrumentations and all-Welsh lyrics on limited-edition 7″ vinyl. In the spirit of collaboration, these unique singles are split with a different Welsh band on the B-sides. The Singles Club kicked off in June with Aruthrol (which means “Formidable” in Welsh) backed with a B-side from psychedelic rockers Colorama. The series continues today with the release of Aruthrol B, featuring a hypnotic new TJF song, “Tynnu Sylw,” backed with B-side from drone-rockers, White Noise Sound.
The Welsh Singles Club is only the beginning of the end of the beginning for The Joy Formidable. Ritzy clued us in on a new album they’re finishing at their rural North Wales studio/retreat, the challenges of and passion for writing in her native tongue, and how The Joy Formidable is bringing it all back home in more ways than one.
You’ve been described as having taken up the cause that Britpop and grunge abandoned over a decade ago. At the risk of over-simplifying for those who are just learning about you, do you feel like that’s true at all?
I don’t know. I always find it quite difficult when people feel that way about what we do. I think that there’s certainly the conviction of those sorts of eras running through the music…
But you don’t like being pigeon-holed, of course.
Well, yeah, we’re certainly unapologetic about being a guitar band. But in the same breath, I suppose we’re lots of things. We don’t like to feel the restrictions of being purely a guitar band, too. And definitely, I think there’s so much scope for guitar-driven music. There’s so much originality you can find in that genre. I think we still feel like we’re bringing something fresh. There’s a lot of “retrofication” these days, you know what I mean? [Laughs]
The one reason [guitar bands] have kind of been struggling has been is because of the sense of what people expect of us as a guitar band and what a guitar band can do. There’s obviously been so many great decades of great guitar music, and yeah we love those two genres you mentioned. But I think it’s really important that you push it to something new—something you find yourself—you make something original in your own voice as a band.
That’s why we dip in to lots of genres—lots of different sounds and inspirations. We like to push what it means to be in a guitar band, but keeping the aesthetic of that conviction and the unapologetic-ness of those eras as well.